Launching a Lodge Collection from the Ground Up
How we helped a collection owner build and launch 4 lodge websites and a collection brand — handling everything from infrastructure to marketing
01
The Opportunity
When a new lodge collection needed to go from concept to fully operational digital presence, they were looking for more than just a web agency. They needed a single partner who could handle everything — websites, booking engine integration, server setup, social media, and direct marketing — so they could focus on the properties themselves.
With four distinct lodges and a collection brand to launch simultaneously, the complexity was significant. Each property needed its own identity and website, while the collection site had to tie everything together under a cohesive brand. Beyond the websites, they needed booking engines connected, servers configured, and marketing campaigns ready to go from day one.
Crucially, they weren't looking for a typical client-supplier relationship. They wanted a team that would take the time to understand their business, align on strategy, and be genuinely invested in making the collection succeed — not just deliver a brief and move on.
02
How We Worked Together
We became their digital team from day one — building, launching, and marketing the full collection.
Website Design & Development
We designed and built 5 websites — one for each lodge and a collection holding site — each with its own identity but connected under a unified brand.
Booking Engine Integration
We integrated a booking engine across all properties, giving guests a seamless path from browsing to confirmed reservation.
Server & Infrastructure Setup
We set up reliable hosting and infrastructure for all 5 sites, with performance, security, and backups handled from the start.
Social Media & Direct Marketing
We manage social media and run direct marketing campaigns to build awareness and drive bookings across the collection.
Custom Software Integrations
We're building custom integrations to connect their booking and operational systems, streamlining workflows across the collection.
03
The Results
Since launch
4 lodge sites + 1 collection brand site
Digital and commercial interests fully aligned
Bespoke software integrations underway
More properties planned for 2026
04
What Our Client Says
“The team at Handycats are ultimately problem solvers. These guys listen to what you need and then come up with solutions. When you work with Handycats you have a team of experts that is on your side to get your digital solutions sorted as quickly as possible. They are invested in what you do and take the time to learn your business. It's not just a client and supplier relationship but a team.
“For me a major reason is the alignment we have with Handycats on the booking tool. The integration of the full website management along with social media all through Handycats means that our digital strategy is always aligned. The commercial agreement also means that our interests are always aligned.
05
What This Means
This partnership is still in its early chapters, and that's by design. We didn't just launch five websites and hand over the keys — we embedded ourselves as the collection's digital team, with a shared stake in making things work. From infrastructure to marketing, everything runs through a single, aligned strategy.
With custom software integrations underway and more properties on the roadmap for 2026, the foundation is built for growth. And because our commercial interests are aligned with theirs, we're not just delivering services — we're growing together.
Ready to Grow Your Direct Business?
Let's discuss how we can help you capture more direct bookings and build lasting guest relationships.